Wilson Audio. Authentic Excellence.

x Turns per Inch

Mark Page is hand-twisting wires that will connect the drivers and the crossovers inside one of our loudspeaker cabinets. He's painstakingly twisting the cable so that it will have exactly x turns per inch. There are two reasons we can't tell you the value of x. One is that it's not a constant; it depends on the driver, the crossover, and the loudspeaker. The second is that it's proprietary. It's derived from careful listening, and is a critical component of the system's overall time and phase coherence (Propagation Delay™).

The length and twists in a cable that connects a Sophia tweeter to its crossover are unique to those components, different than the wire that connects a WATT/Puppy tweeter to its crossover. But whether it's a $13,000 Sophia or a $135,000 Alexandria, we use only the highest grade ultrapure wire, the same raw material used in the world's best speaker cables. Frankly, some of our competitors would be embarrassed if you saw what's inside their enclosures.

Meanwhile, Mark enjoys job security. He knows the values of x, and no production line can replace his capable hands.

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Marketers often use the term "perceived value" as a measure of
what they're selling. Our only interest is in "authentic value". —Dave Wilson